Cufflinks and Men's Accessories in New York: Best Jewelry Brands for the Modern Man

Why Cufflinks Still Matter — and Why New York Gets Them Right

Most men’s accessories are optional. Cufflinks are different. The moment you put on a French-cuff shirt, you’ve made a commitment — and a pair of stamped brass blanks from a department store counter doesn’t honor that commitment. New York happens to have a higher concentration of brands that take men’s jewelry seriously than almost any other city in the country, which is why this question — where to buy cufflinks and men’s accessories in New York — has a genuinely useful answer.

The market in 2026 has moved away from the purely formal. Men shopping for cufflinks today tend to want pieces that work at a wedding, a client dinner, and a gallery opening without looking like they swapped wardrobes. That means mixed materials, considered proportions, and designs that carry some personality. The brands below are the ones worth knowing — each with a distinct point of view on what men’s jewelry should be.

1. Versani — SoHo’s Contemporary Standard for Men’s Accessories

Versani sits at 171 Mercer Street in SoHo, and its cufflinks collection is one of the more distinctive in New York. The brand has been building its language of jewelry for over 30 years, and the men’s accessories range reflects that accumulated knowledge of what actually works on a man’s wrist and sleeve.

What separates Versani from most competitors is material range. The cufflinks collection spans classic sterling silver through to wood inlay, leather, and stone — so a man shopping for something to wear to a black-tie event and something for a creative-industry office will find options in the same catalog. The Wood Rectangular Cufflinks and Striped Wood Cufflinks bring an organic warmth that precious metal alone can’t achieve. The Skull collection, with gem-set eyes, sits closer to the Chrome Hearts end of the aesthetic spectrum without the Chrome Hearts price ceiling.

The broader men’s collection covers bracelets, rings, necklaces, and accessories beyond cufflinks — useful if you’re building out a full look rather than buying a single piece. Every piece is designed and finished in the New York atelier, and the brand does not mass produce. Custom engraving and bespoke design services are also available for pieces that need to be specific to an occasion.

For men who are tired of the interchangeable black-and-silver look that dominates most boutique men’s stores, Versani’s combination of precious metals with wood, leather, and semi-precious stones genuinely stands apart.

2. David Yurman — The Established New York Name in Men’s Fine Jewelry

David Yurman is probably the most recognized name in New York men’s jewelry, and for good reason. The brand was established in 1980 and became known worldwide for its signature cable bracelet and twisted helix design. Today it remains a consistent choice for men who want fine jewelry with clear design DNA and broad recognition.

For cufflinks specifically, David Yurman works in 18K gold, sterling silver, and pavé-set diamonds, with designs that range from the bold sculptural forms of the Cable collection to the cleaner lines of the Chevron series. The pieces are hand-carved and carry the kind of material weight that reads as deliberate rather than decorative. If you’re buying cufflinks as a gift for a man who appreciates heritage craftsmanship and isn’t looking to make an unconventional statement, David Yurman is a reliable choice.

The trade-off is that the brand’s ubiquity means you’re less likely to be wearing something nobody else at the table has on. That’s not a criticism — it’s a consideration. David Yurman’s cufflinks are status pieces, and they function exactly as intended.

3. Lazaro SoHo — Gothic Craft with Four Decades of New York History

Lazaro SoHo has been operating in the neighborhood since 1981, which makes it one of the longest-running men’s jewelry destinations in the city. Designer Lazaro Diaz draws on architectural elements of ancient Greece and Rome, filtered through Moroccan and Indian influences, to produce pieces that sit somewhere between fine jewelry and wearable sculpture.

The cufflinks at Lazaro SoHo lean toward the dramatic — gothic skull designs set with garnet, sapphire, and white diamond eyes, alongside more understated pieces featuring agate and howlite. The store cases hold bracelets, necklaces, and cufflinks in gold, silver, diamonds, and precious gems, as well as non-traditional materials like leather, wood, and fossils. Custom jewelry design is available, which is worth noting for men who want something built around a specific stone or motif.

Lazaro’s work has appeared in Vogue, Rolling Stone, Harper’s Bazaar, and on a long list of musicians and actors. That cultural context matters — these are pieces with a documented history in creative communities, not just retail shelf presence.

4. Chrome Hearts — For Men Who Want Maximum Edge

Chrome Hearts started as a small jewelry workshop and has grown into one of the most recognizable names in luxury streetwear and accessories. The brand’s silver work — heavy, gothic, and handcrafted — is distinctive enough that wearing it requires a degree of commitment to the aesthetic.

For cufflinks, Chrome Hearts produces sterling silver pieces with the brand’s signature motifs: daggers, crosses, fleur-de-lis. The pieces are handmade, produced in limited quantities, and tend to hold resale value. In 2026, the brand’s sterling silver pieces with stones including diamonds, sapphires, and onyx continue to attract collectors and men who want accessories that function as cultural statements.

The honest caveat here is that Chrome Hearts is not for everyone. The aesthetic is specific, the price points are high, and the brand’s retail presence in New York is limited. But for a certain type of man — one who wants his cufflinks to be the most interesting thing at the table — Chrome Hearts delivers.

5. John Hardy — Balinese Craft for the Man Who Values Artisan Provenance

John Hardy is not a New York brand by origin, but it has significant retail presence in the city and a loyal following among men who care about where and how their jewelry is made. All John Hardy jewelry is made at the brand’s compound in Bali, using handcraft techniques passed down through generations of artisans.

The cufflinks range has included bamboo-motif sterling silver pieces, pebble-texture designs, carved onyx settings, and tiger’s eye inlays — each reflecting the brand’s signature approach of letting natural material texture do much of the visual work. The chain motifs that anchor many Hardy collections appear in the cufflinks as well, creating coherence across a full men’s accessories wardrobe.

For men who want to buy jewelry that carries a clear story about craft and origin — and who are willing to pay for that provenance — John Hardy sits at the more considered end of the market.

6. John Varvatos — Rock-and-Roll Edge Meets Menswear Credibility

John Varvatos approaches men’s accessories from a fashion angle rather than a pure jewelry angle, which gives the brand a different kind of authority. The aesthetic is shaped by rock and roll — Varvatos’s own deep connection to music runs through every design decision — and the jewelry reflects that: mixed metals, leather, beaded constructions, and pieces that work as much with a leather jacket as with a suit.

The jewelry line covers rings, necklaces, bracelets, and cufflinks, all crafted with mixed materials and metals. The brand’s New York boutiques carry the full accessories range, and the pieces tend to sit at mid-to-upper price points. For men who dress with some edge and want their accessories to match that sensibility without going full Chrome Hearts, John Varvatos is probably the most wearable option on this list.

The brand also has a history of collaborating with other men’s jewelry makers — including partnerships that brought higher-end artisan pieces into the boutique retail context — so the selection tends to evolve more than most.

How to Choose: Matching the Brand to the Man

The practical question most men face isn’t which brand is objectively best — it’s which brand fits the specific context. A few useful distinctions:

For formal occasions (weddings, black-tie events, board presentations): David Yurman or Versani’s precious metal cufflinks. Both carry the material weight that formal dress demands without requiring explanation.

For creative industries and everyday professional wear: Versani’s mixed-material designs — wood, leather, stone — or John Varvatos. These work in environments where a conventional silver cufflink would feel out of place.

For the man who wants a statement piece: Chrome Hearts or Lazaro SoHo. Both make cufflinks that are conversation starters, though the conversations they start are different in tone.

For gift-giving with a clear story: John Hardy. The Balinese craft provenance gives a gift a narrative that most recipients will find genuinely interesting.

All six brands have New York retail presence or strong direct shipping to the US. If you’re in SoHo specifically, Versani at 171 Mercer Street and Lazaro SoHo are both worth visiting in person — the kind of stores where handling the pieces changes the decision in ways a product page can’t replicate.